7/2/2023 0 Comments Headline meaningTry switching, dropping or adding a vowel. Want to write an award-winning headline yourself? Play with the English language. Today, the ‘Hollywood for engineers’ unveils its first poet laureate Switch a vowel.Ĭopy editors for The Los Angeles Times dropped an “o” from a word to create this headline, an ACES award winner: A circuit bard for Silicon Valley Computerese isn’t the only language in the capital of high tech. But when you use words that sound similar, you can come up with a good pun that’s worthy of the front pages of the New York Post. How can you list, rhyme and twist your way to a winning feature headline? Of course, you’ll avoid groan-worthy punny headlines. This headline from a New York Times “DataBank” piece covering a blistering (and bearish) week in August played off a familiar phrase: It’s Not the Heat, It’s the EconomyĪnd eMarketer editors used this approach to create this line to head a story covering : Silly Rabbit, These Clicks Aren’t For Kids When a shortage of telephone numbers required that Colorado residents use area codes on local calls, the Rocky Mountain News newspaper headline substituted a rhyming word into a 1948 movie title: Sorry, long number Twist the familiar phrase by subbing in your original key word.Find familiar phrases that include those rhyming words.Find words that rhyme with your keywords.Start with a list of keywords from your article.List, rhyme and twist is just one way to come up with a stellar twist-of-phrase headline. Image by Yeti studio Baking Bad Police say edible forms of pot hit new high When edible marijuana consumption spiked, the Omaha World Herald came up with this headline and deck: Twist a phrase Flip a phrase switch a vowel and list, rhyme and twist your way to a great feature headline. Quotes on the body in feature article structure.Quotes on the prewriting stage of writing. Quotes on how to become a better writer.Resources on how to become a better writer A headline is meant to highlight the main point or category of content, so viewers know the general topic of what they would see if they were to read on.Quotes on why storytelling is important.Resources on importance of skimming and scanning.Quotes on conversational business writing.Quotes on how to write a simple sentence.Quotes on short form and long form content.Resources on how to measure readability.Resources on the importance of readability.Continuous partial attention syndrome quotes.Quotes on the ideal press release length.Press release first paragraph: Try features.Reach Readers Where They Look on-demand training.Cut Through the Clutter on-demand training.Think Outside the Pyramid on-demand training.This also produces the issue of noun stacking. Headlinese has to use its own set of rules, terms, and phrases in order to fit story titles into sometimes impossibly tight spaces. The British have apparently come up with a clever term for the grammar headlinese employs when it uses the shortest possible versions of a word: "thinnernyms" (thinner synonyms). Instead of disagreeing, people 'clash.' Rather than competing, they 'vie.' Instead of divisions, we have 'rifts.' And instead of a Mexico president promising reforms of the policing system in an effort to mollify people’s anger over the murder of 43 students, we get 'Mexico president vows police reform in bid to quell massacre rage.' I was inordinately pleased with myself for coining the word thinnernym to describe these short words, although I’ve since been informed that I’m not the first to do so." - Andy Bodle, "Sub Ire as Hacks Slash Word Length: Getting the Skinny on Thinnernyms." The Guardian, Dec. "The grandest, oldest and arguably finest headline tradition of all, of course, is the use of short words.
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